Luca Scarci

Weave

Brand evolution for a developer tool growing up from startup to enterprise.

Web Design

Branding

Animation

Role

Sole Designer

Year

2025

Contribution

Brand & Character Design, Web Design & Development

Platform

Web

Weave already had a following — their mascot, Wooly, was kind of a local celebrity in SF — but the brand was built for a scrappy startup right as they started pitching enterprise. The job was to keep everything people loved and make it look like it belonged in a bigger room. That meant growing Wooly up without losing the personality that made him the one thing competitors didn't have.

So I didn't redraw him. I leaned on what already made him him — the thick yarn, the soft curves — and let the same details read as "considered" inside a more restrained system. The color and illustration held both notes at once: warm enough to keep the personality, disciplined enough to hold up in front of serious buyers. Professional, without going corporate.

The brand ended up being the thing that got people to actually look — a real part of the story behind their $4.2M seed round. When every dev tool looks the same, being the one nobody forgets is worth more than it sounds. It's all shipped and live now.

Normalized units of work. Benchmarked against comparable teams, last 13 weeks.

104/wk

90th percentile

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.