Ergo

Redesigned Ergos website to elevate their brand beyond the typical startup look with clean visuals, smooth animations, and a more polished user experience. Built around their existing logo, the new site restructured content and highlighted product features with depth and clarity.

Web Design

Visual Identity

Animation

Copywriting

Role

Sole Designer

Year

2025

Contribution

Web Design & Development, Content Strategy, Visual Design, Branding, Animation

Platform

Web

Ergo is a Y Combinator-backed startup building ergonomic accessories for modern workspaces. They approached me to redesign their website with the goal of making it feel more polished, elevated, and aligned with their long-term vision—moving beyond the typical early-stage startup look.

The existing site felt minimal and unpolished, lacking the depth, clarity, and visual storytelling needed to match the quality of their product. They needed a fast turnaround on a redesigned site that introduced a more refined brand experience, showcased their product in a compelling way, and added depth to their company narrative.

I developed a light visual brand around their existing logo, redesigned and reorganized their core pages, and created a clean, expressive layout that better conveyed their value. I handled all wireframing, animation, and high-fidelity design, collaborating closely with the team on strategic decisions to ensure the site felt sharp, modern, and engaging.

Normalized units of work. Benchmarked against comparable teams, last 13 weeks.

104/wk
90th percentile
03875113150Median · 60Median · 60Jan 19Feb 2Feb 16Mar 2Mar 16Mar 30Apr 13

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.

Let's

Make

Something

The best projects start as a conversation, not a brief. Send me a bit about what you're building and where you're stuck — if there's a fit, we'll take it from there.

Toronto
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© 2026, Assembly Design Labs
All rights Reserved.

Cookie Policy

Toronto
--:--

© 2026, Assembly Design Labs
All rights Reserved.

Cookie Policy

Toronto
--:--

© 2026, Assembly Design Labs
All rights Reserved.

Cookie Policy

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