Assembly by Luca

luca@lucascarci.com

Making things

feel coherent

A / L

Fractional

Design Lab

Toronto

Worldwide

Trusted by teams building real things

I help startups decide what their product really is and commit to it.
That clarity shows up in product, brand, and web — so teams can ship with confidence.

Clear direction turns chaos into momentum.

Product Design
Websites
Branding
App Design
Decks
Positioning
UX/UI
Research
Copywriting

Services

I work alongside your team, helping set the bar, make tradeoffs, and keep things coherent when the windows fog up.

Fewer reversals. Fewer side-quests. Clear direction, enforced.

Decisions that stick

Less rework downstream

Momentum stays intact

Priorities stay aligned

Progress that compounds

Work reinforces itself

The fractional model keeps continuity and context without the cost or commitment of a full-time role or agency team. Direction stays owned as priorities change.

Embedded, not outsourced

Close to the work. Close to the decisions.

Work with the noise

Clarity doesn’t require perfect plans.

Movement with intent

Progress you can feel, week to week.

I help startups decide what their product really is and commit to it.
That clarity shows up in product, brand, and web — so teams can ship with confidence.

I help startups decide what their product really is and commit to it.
That clarity shows up in product, brand, and web — so teams can ship with confidence.

Clear direction turns chaos into momentum.

Clear direction turns chaos into momentum.

Product Design
Websites
Branding
App Design
Decks
Positioning
UX/UI
Research
Copywriting

Services

Services

I’m your partner
— not an agency.

I’m your
partner
— not an
agency.

I work alongside your team, helping set the bar, make tradeoffs, and keep things coherent when the windows fog up.

I work alongside your team, helping set the bar, make tradeoffs, and keep things coherent when the windows fog up.

Fewer reversals. Fewer side-quests. Clear direction, enforced.

Fewer reversals. Fewer side-quests. Clear direction, enforced.

The fractional model keeps continuity and context without the cost or commitment of a full-time role or agency team. Direction stays owned as priorities change.

The fractional model keeps continuity and context without the cost or commitment of a full-time role or agency team. Direction stays owned as priorities change.

If things feel messy,
I’ll help make them make sense.

Let’s talk.

Get in touch

Name

Email

The services you need

Product Clarity & Direction

UX/UI for an existing product

Website or Landing Page

Brand & Positioning

Animation & Content Direction

Ongoing Fractional Support

Message

Submit

I help startups decide what their product really is and commit to it.That clarity shows up in product, brand, and web — so teams can ship with confidence.

I help startups decide what their product really is and commit to it.That clarity shows up in product, brand, and web — so teams can ship with confidence.

Clear direction turns chaos into momentum.

Clear direction turns chaos into momentum.

Product DesignWebsitesBrandingApp DesignDecksPositioningUX/UIResearchCopywriting

Services

Services

I’m your partner— not an agency.

I’m your partner— not anagency.

I work alongside your team, helping set the bar, make tradeoffs, and keep things coherent when the windows fog up.

I work alongside your team, helping set the bar, make tradeoffs, and keep things coherent when the windows fog up.

Fewer reversals. Fewer side-quests. Clear direction, enforced.

Fewer reversals. Fewer side-quests. Clear direction, enforced.

The fractional model keeps continuity and context without the cost or commitment of a full-time role or agency team. Direction stays owned as priorities change.

The fractional model keeps continuity and context without the cost or commitment of a full-time role or agency team. Direction stays owned as priorities change.

If things feel messy, I’ll help make them make sense. Let’s talk.

Get in touch

Name

Email

The services you need

Product Clarity & Direction

UX/UI for an existing product

Website or Landing Page

Brand & Positioning

Animation & Content Direction

Ongoing Fractional Support

Message

Submit

I help startups decide what their product really is and commit to it.
That clarity shows up in product, brand, and web — so teams can ship with confidence.

I help startups decide what their product really is and commit to it.
That clarity shows up in product, brand, and web — so teams can ship with confidence.

Product Design
Websites
Branding
App Design
Decks
Positioning
UX/UI
Research
Copywriting

I’m your partner
— not an agency.

I’m your
partner
— not an
agency.

If things feel messy,
I’ll help make them make sense.

Let’s talk.